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Superdrug Bloggers Press Party

Press Launch Party Spaces in Central London

Lights…selfie… action.

Icetank studios was “scent-sational” on Monday night because it was a nostalgic trip down memory lane for the Icetank team with So…?’s exclusive body mist product launch in association with Superdrug. ‘So…?’ has been the go to body mist since the 90’s. It’s still around and better than ever before. The event was attended by fashion and lifestyle bloggers who experienced the ultimate ‘girl’s night in’.

Everything about Icetank was blog worthy. Our LED uplighters set the scene with pink lighting illuminating the whole venue, and it certainly looked pretty in pink. Bloggers walked into the studio to a photographer to work their pouts, while the body mists were displayed on our brand new 89 inch 4K plasma TV. Our beloved supplier Hayford and Rose provided beautiful flower arrangements for the venue to ensure the final touches were in place.

Icetank looked ‘so…?’ cute, and guests could match by having gorgeous manicures from Nails by Met at the chic pop-up nail bar which was implemented into the venue. What a dream!

With the event being aimed at bloggers it only seemed right to have the ‘queen’ of blogging; Deliciously Ella’s catering company- The Mae Deli who created healthy delicate canapes… and it didn’t stop there. Twist London mixologists put their own spin on mocktails to match the scents of the body mists. These were served in front of the HD projected logo bar surrounded by fruity balloons.

Of course, it was essential this event was shared with the whole of cyber space so a flower covered photo booth by mega booth snapped up all the fun memories to put in their goody bags for the way home!

The event was #Perfect, so if you have a product launch to organise, be creative at Icetank studios. Call the team today on 020 7240 4600

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020 7240 4600

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